About Us

Greener Growth

Our Story

Twelve years ago, founder Jo Metcalfe created Greener Growth after 25 years of therapeutic practice and her own personal recovery journey. The breakthrough came during 18 months volunteering at Blundeston Prison, where she witnessed how environmental work and food-growing offered natural pathways to healing and growth. Combining therapeutic expertise with permaculture training from expert Patrick Whitefield, Jo developed a unique approach: using nature's power to transform both communities and individuals.
Community Programs
We work with SEND schools, prisons, and communities experiencing social isolation to create food-producing, biodiversity-enhancing programs that build confidence and connections.
Commercial Services
We partner with councils and land asset managers providing BNG-focused grounds maintenance, habitat creation, environmental wellbeing initiatives, and woodland management.
Our Model
As a Community Interest Company, all profits from commercial work fund our community programs - creating a sustainable cycle of positive impact.

What We Do

Our Vision

We believe everyone deserves access to nature's healing benefits. Every project - from school gardens to habitat restoration - carries the same commitment: using nature's power to support those who need it most.

Learn more about our team on our Meet the Team page, or get in touch to discuss your project.

Greener Growth CIC
Reg No. 8700499
21 Hill Street
Haverfordwest
SA61 1QQ
© 2025 Greener Growth CIC
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